Challenge: an umbrella brand identity that would appeal to multiple target audiences, and encompass 3 separate divisions.

Client: Mother Goose Programs, a national non-profit promoting child literacy and professional development for educators.

Target Audiences:
American, college-educated, multi-racial.

• Teachers, K – 6.
• Kids, 4 – 10 yrs
• Parents & grandparents

Assets created:

• logo
• brand identity + 3 corporate ID patterns
• web design & development
• ecommerce development
• copywriting
• printed booklets and teachers manuals
• packaging for kits