Challenge: conceive and execute a new brand identity and website for a group of video directors who focus on creating viral content.

Client: Insanity Corporation, inc, New York, NY USA.

Target Audience: senior executives and producers at global ad agencies, senior marketing executives at global brands, men and women, 35 yrs +

Assets created:

• • brand identity
  • character concept, vector illustration and development
  • business cards
  • animated intro for reel
  • website