Worst ad ever

Posted by on Oct 4, 2007 in Design, Niche Marketing | One Comment

I saw this ad for a plastic surgeon on the New York subway and – after my eyeballs had stopped bleeding – I took a photo for purposes of criminal analysis. (Click the thumbnail image and you’ll see the whole ghastly thing.) Can you count the number of grievous visual assaults? Let’s begin:

1) The photo of the wife? Taken where?? The Kentucky Derby??

2) Generic sky-scape of NYC in the background. Why??

3) A rainbow?? Over a night-sky…

4) A broadway show sign…? What, now his act is “in lights”?

5) The tacky “message of courage.”

5) No less than 4 different fonts in 4 different weights and colors.

6) Drop shadows on the lettering.

7) A nickname (“Dr.Z”). I wonder if he’s a rapper on the side?

Send me any others you spot.

1 Comment

  1. Kristen
    March 24, 2009

    Those ads are classic! “Thanks Dr. Z!” That’s what the patients would say in the television commercials.