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Challenge: an umbrella brand identity that would appeal to multiple target audiences, and encompass 3 separate divisions.

Client: Mother Goose Programs, a national non-profit promoting child literacy and professional development for educators.

Target Audiences:
American, college-educated, multi-racial.

  • Teachers, K – 6.
  • Kids, 4 – 10 yrs
  • Parents & grandparents

Assets created:

  • logo
  • brand identity + 3 corporate ID patterns
  • web design & development
  • ecommerce development
  • copywriting
  • printed booklets and teachers manuals
  • packaging for kits