Challenge: an extendable brand identity and packaging that convey ‘fresh, warmth, sunshine attitude, modern with a touch of nostalgia.’
Client: Chef Contos Store & Kitchen, Shelburne, Vermont, USA.
Target Audience: affluent Vermont residents, predominantly women, 35 +
Assets created:
- brand identity (logo and logomark)
- watercolor illustration
- product labels
- custom ribbon
- shopping bag labels for retail shop
- facebook banner & logo mark
- outdoor signage