No-one really warns you about the consequences of public speaking. I was clueless until this week, when I gave my first solo talk, Beyond UX: Designing for Delight at WordCamp Montreal. I practiced it out loud until the dog couldn’t take it any more. Even so, there were things I did not foresee. Performance Malfunction The presentation went surprisingly […]
Because your time is precious. Ever watched a squirrel? Something distracts them for a second, they freeze, then go right back to chewing that nut or running up a tree. Why? Because winter’s coming and if they don’t store enough nuts, they die. They have important work to do. And so do you. If you’re easily […]
Did you know that page views are 94% higher when containing an image or visual element and posts on Facebook that include photos generate 120% more engagement? “Fine,” you say, “I’ll add an image to each post.” “Wait… where the heck am I going to find these images? And can I afford them? And are […]
The amazing Tara Hunt just posted this great piece about the importance of quality in Content Marketing, particularly on Facebook and YouTube, and how to measure whether it’s really working. She backs it up with quantified data and shows you how to know when you’re getting it right. Or horribly wrong.