Professional blogs: what works, what doesn’t
So if you’re going to put the effort into writing a blog, you want people to read it, right? And hopefully come back for more. So, what works? New ideas. Humor. News. Controversy. Personality. Opinions. What doesn’t work? Conventional ideas. Cut-and-paste’s from a brochure or ad or anything that reads as if it’s been approved […]
Worst ad ever
I saw this ad for a plastic surgeon on the New York subway and – after my eyeballs had stopped bleeding – I took a photo for purposes of criminal analysis. (Click the thumbnail image and you’ll see the whole ghastly thing.) Can you count the number of grievous visual assaults? Let’s begin: 1) The […]
Maverick Marketing: Part 3
Now that we’ve examined what’s getting through, let’s look at how it’s getting through. Community involvement. No, I don’t mean sponsoring Little League (though that might prove strategic). That’s a community based on location. I’m talking about being actively involved in a community of shared interest that is not necessarily bound by geography. For example, […]
Maverick Marketing: Part 2
Okay, so if we’re all getting very good at tuning out traditional advertising, what’s getting through? 1) Authenticity. Anything with the ring of truth. Why? It stands out from all the hype. It sounds like reality. It sounds like a source you can trust, like a friend. Also anything that sounds unscripted, imperfect, and a […]
Maverick Marketing: Part 1
I know, it’s been awhile, but I’ve been busy, people. Don’t believe me? I had my cable TV turned off last month because I don’t have time to watch TV. That‘s busy. So what the hell have I been doing? Besides walking Oscar the Terror, I mean, terrier? Reading. A lot of books about marketing. […]