The Evolution of Famous Logos
Most major companies change their logos every 5 years or so. Check out the old logos for IBM. Image courtesy of Glow-Internet.com Evolution of Logo Design by Glow New Media
Taking Product Shots? Ask Santa for a Soft Box.
If you take product shots, you need a light tent, aka a soft box. Trust me, you just do. The Professional’s Secret Professionals use them to get those lovely clutter-free shots you see in ads. It diffuses light so that there are no harsh shadows. It makes your photos look super-professional. My favorite is the […]
How to Survive the Fickle Game of SEO
SEO (Search Engine Optimization), also known as Chasing Google Results, can be fun. No, really. But… you have to look at it like a game, an ongoing game where your score will fluctuate, depending on other players’ moves. The Google Rules Google is only interested in delivering the most relevant information to its human users. […]
8 Ways to Turn a Commodity into a Must-Have and Escape the Price War
“All my customers care about is price. They window-shop here, then go buy it at Amazon/Walmart/ChainX.” When you say, “nothing matters to them except price,” what you’re really saying is, “nothing matters to them about our product/service, except price.” If your customers see your product or service as a commodity, you have no choice but […]
What’s the dealio with pictures and page views?
Did you know that page views are 94% higher when containing an image or visual element and posts on Facebook that include photos generate 120% more engagement? “Fine,” you say, “I’ll add an image to each post.” “Wait… where the heck am I going to find these images? And can I afford them? And are […]
The Chef Contos logo & store-front sign
There’s nothing quite as satisfying as seeing a logo you’ve designed in a large format like a store-front sign. When designing this logo, I wanted to convey the warmth and joy that celebrity, Chef Contos naturally radiates, as well as her love of all things stylish, organic and made-with care. I sketched the illustration elements […]
The 6 Best Sources for Photos and Illustrations for your Blog or Presentation
Blogs with striking images get more attention, more clicks and higher search engine ranking. Presentations with interesting photos keep your audience focused and entertained. But finding the right images can be a challenge, and then there’s the cost and copyright to consider. What’s a blogger to do? 1) DIY (Do It Yourself) For a small […]
What makes for a great logo?
What’s the difference between a great logo and one that is just… okay? It looks so easy. Pick a font. Change the color. Add a symbol to the front. Voilà, a logo. Why not do it yourself? After all, you have good taste. You know how to use Microsoft Word. Or Photoshop. How hard can […]
Why is it so hard to find a web designer who can design?
It’s never been easy to find a web designer with good visual design skills. Why? Because the majority of web designers are actually programmers. And why is that? Because you need to know how to code to make images and words appear exactly how and where you want them to on the internet. Coding requires […]
Italian Luxury Companies discover Global Niche Marketing
Italian luxury manufacturers are turning to global niche marketing to boost their sales. Brunello Cucinelli’s fashion house produces luxury knits, including sweaters that retail for $1280.00 each. Last year sales rose by 15%, despite Italy’s tough economic times, as a direct result of combining a niche focus —quality Italian knits— with a global market. And […]
