31 May

The Power of a Pretty (Inter)face

The Power of a Pretty (Inter)face

How important is ‘the pretty factor’ for a regular business website? I’m talking about websites for basic businesses, like accounting, plumbing, coaching services, that sort of thing.  Not lifestyle products that already have great visuals built in. Let’s assume you’re selling something that is not glamorous, but is incredibly useful. Like, accounting software. Your average user—a small business owner— wants to […]