We are all capable of wearing more than one hat, but people tend to get confused when you tell them you do more than one thing. Especially if they seem totally unrelated. So how do you brand your myriad facets in a coherent manner?
Simple. It’s called Umbrella Branding.
Umbrella Branding: Think of it as broadcasting from the same station (you) using multiple channels (your services). To avoid confusion, each channel has a look and feel of its own, and the station also has its own overarching signature.